Product description

Our collaboration with Meta focused on enhancing their B2B portal, particularly around analytics and user experience. We worked closely with their team to understand the needs of businesses and creators using the platform.

challenge

The existing B2B portal had opportunities for improvement in tracking influencer metrics. Businesses needed better insights into posting performance, audience demographics and engagement data to effectively measure their campaign success.

solution

We approached this by developing intuitive dashboards and visualisations that surfaced key metrics clearly. Our focus was on making complex data accessible and actionable for users of all experience levels, while ensuring the technical architecture could scale with Meta's needs.

innovation

Working with Meta's team, we helped develop several key features:

• Analytics dashboards providing real time campaign insights

• Tools to streamline influencer collaboration and campaign management

• Customisable reporting functionality for stakeholder communication

• Machine learning integration for optimisation recommendations

result

The enhanced portal provided businesses with clearer insights and more efficient workflows. Many of the features we helped develop became standard elements of Meta's B2B offering, providing lasting value to their business and creator communities.

reflection

Working with Meta's team was a valuable learning experience. Their thorough review process and high standards helped us refine our approach to development and feature design. We focused on creating robust, maintainable code that would serve as a strong foundation for future development.

When Meta transitioned the project to their internal team, we ensured a smooth handover with well documented, thoroughly tested code. This approach to quality and maintainability remains central to how we work with all our clients.