Product description

When Meta needed to enhance their B2B portal, markex was there to make an impact. Collaborating with Meta wasn't just a project for us—it was a statement about what a passionate and forward-thinking digital agency can achieve.

challenge

Our team identified critical gaps in Meta's B2B portal, particularly around tracking granular influencer metrics. Businesses were missing key insights like optimal posting times, detailed follower demographics, and post-level engagement data—all essential for measuring campaign success and ROI. We knew that closing these gaps would be game-changing for marketers.

solution

Drawing on our deep experience in influencer marketing, we didn't just identify the problems—we envisioned the solutions. Our team rapidly prototyped dashboards and data visualisations that would put the missing insights at marketers' fingertips. We designed intuitive ways to present complex data, making it actionable for users at all levels. In essence, we were building the tools we knew the industry needed, before anyone else.

innovation

Working alongside Meta, we helped craft functionality that's at the core of their B2B platform today:

• Enhanced Analytics Dashboards: Real-time insights into campaign performance, with granular metrics designed to empower marketers.

• Influencer Collaboration Tools: Features that made it easier for businesses to connect with influencers, track deliverables, and manage campaigns—all within the portal.

• Customisable Reporting: Flexible tools that allow businesses to tailor data visualisations and share reports directly with stakeholders.

• AI-Powered Recommendations: Using Meta's own machine learning capabilities, we explored ways to recommend optimal posting times, campaign adjustments, and even ideal influencer matches.

result

The work we did at markex didn't just patch gaps; it helped shape the future of Meta's B2B experience. Many of the features now standard in their portal can trace their roots back to our collaboration. We're incredibly proud of the solutions we delivered and the value they continue to provide to businesses and creators worldwide.

reflection

Collaborating with Meta challenged us in the best ways possible. Their high standards and rigorous review process pushed us to refine our code, tighten our processes, and think even bigger when it came to feature innovation. We didn't just rise to meet their expectations; we saw every piece of feedback as an opportunity to make our work even better. The result was a level of output that exceeded even our own high standards.

Whilst Meta ultimately took the project in-house, we take immense pride in knowing that we set them up for long-term success. The code we wrote wasn't just a quick fix—it was thoughtfully designed, rigorously tested, and built with future scalability in mind. Our goal was to create a codebase that their in-house developers would be thrilled to inherit and build upon. That's the level of care and craftsmanship we bring to every project, no matter the scale.